Buying another professional firm, even with private equity, doesn't automatically mean you've created a successful business development engine. You've certainly created the opportunity. But somebody still needs to turn that opportunity into revenue.
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Should we buy a CRM tool and will it solve all our Business Development problems?
I have worked with a number of firms recently who have recognised that they needed a CRM tool.
In three instances, the firms chose to heavily invest into expensive Salesforce licences. In all cases the firms have not achieved anywhere near the return on investment that they may have hoped for. So what has gone wrong and how can things be changed?

