Want to Make Your Accounting Firm More Attractive to Private Equity & Aggregators?

Many professional services firms don't really have a business development system. They have people who are good at business development. There is a big difference. Take three rainmaking partners out of some firms and new business would slow dramatically. That represents risk. Investors don’t like risk.

Being Found Isn't the Same as Being Hired: The New Professional Services Growth Equation

Being discoverable through AI search is becoming another important part of professional services marketing.

But there is a danger.

Being found isn't the same as being hired.

Visibility only gets you through the first door.

Business Development in 2026: What to Rethink, Refocus and Ruthlessly Drop

If you’re thinking about how your firm should approach business development in 2026, here are the questions and considerations that actually matter.