Being discoverable through AI search is becoming another important part of professional services marketing.
But there is a danger.
Being found isn't the same as being hired.
Visibility only gets you through the first door.
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Lacking motivation to grow your professional practice? Try this.
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Should we buy a CRM tool and will it solve all our Business Development problems?
I have worked with a number of firms recently who have recognised that they needed a CRM tool.
In three instances, the firms chose to heavily invest into expensive Salesforce licences. In all cases the firms have not achieved anywhere near the return on investment that they may have hoped for. So what has gone wrong and how can things be changed?